A New SmartLabel Hits the Shelves

The Grocery Manufacturers Association recently unveiled its new Smart Label program. Will it help or hinder consumers' quest for more food information? Find out by watching this video from The Lempert Report.

Dec 17th, 2015

The Grocery Manufacturers Association recently unveiled its new Smart Label program. Will it help or hinder consumers' quest for more food information? Find out by watching this video from The Lempert Report.

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In this Nov. 20, 2007 file photo, bottles of Mrs. Butterworth's syrup are displayed on a supermarket shelf in Basking Ridge, N.J. Mrs. Butterworth and Cream of Wheat are the latest brands reckoning with racially charged logos. Chicago-based Conagra Brands, which makes Mrs. Butterworth’s syrup, said its female-shaped bottles are intended to evoke a “loving grandmother.” But the company said it can understand that the packaging could be misinterpreted. The soul-searching comes in the wake of PepsiCo's announcement Wednesday, June 17, 2020, that it's renaming its Aunt Jemima syrup brand.
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The soul-searching comes in the wake of PepsiCo's announcement Wednesday that it's renaming its Aunt Jemima syrup brand.
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A bottle of Aunt Jemima syrup sits on a counter, Wednesday, June 17, 2020 in White Plains, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemima’s origins are based on a racial stereotype and that the 131-year-old name and image would be replaced on products and advertising by the fourth quarter of 2020.
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