B&G Foods announced Monday that it has sold its Green Giant brand of frozen vegetables to Seneca Foods Corp.
Seneca previously acquired the shelf-stable Green Giant vegetable brand from B&G in late 2023, and company officials said that the latest deal brings “the iconic Green Giant shelf-stable and frozen businesses … back together.”
The transaction also includes B&G’s frozen vegetable production facility in Yuma, Arizona. B&G will retain its plant in Irapuato, Mexico, and will continue to produce certain frozen Green Giant products for Seneca under a new co-pack agreement.
“This acquisition significantly enhances our frozen capabilities and expands our reach in the frozen category,” Seneca President and CEO Paul Palmby said in a statement. “We are also thrilled to have the employees from the Yuma, Arizona, facility join the company and look forward to working with these talented people to continue to drive innovation to support the business.”
B&G officials said the sale would advance its initiative to divest “non-core” brands and product lines. The company intends to use the proceeds for debt repayment, asset purchases and other general corporate purposes.
Terms of the deal were not disclosed.
“We believe that reuniting the Green Giant U.S. frozen product line with the Green Giant U.S. shelf-stable product line under the ownership of Seneca Foods, one of the largest processors of fruits and vegetables in the United States, is an important next step for the future of the Green Giant brand,” said B&G President and CEO Casey Keller.
