Beyond Meat Expands Its Line of Protein Drinks

The plant-based meat company moved into the beverage category earlier this year.

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Beyond Meat Inc./Globe Newswire

Beyond Meat announced last week that it would expand its new line of sparkling protein beverages six weeks after its debut.

The company said that its initial, three-flavor lineup of Beyond Immerse drinks was met with “strong consumer response.” The line debuted in Peach Mango, Lemon Lime and Orange Tangerine flavors; they will be joined by Cherry Berry, Strawberry Lemonade, Piña Colada and Cucumber Grapefruit options.

Beyond Meat officials said that the drinks will also now be available in variety packs on its Beyond Test Kitchen website.

The beverages represented the company’s first non-plant-based-meat product in its history.

“Beyond Immerse represents a meaningful next chapter for our brand as we expand beyond center-of-the-plate protein,” Beyond Meat founder and CEO Ethan Brown said in a statement.

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