Anheuser-Busch Partners with Babe Wine

A-B continues to expand its roster in the Beyond Beer arena in order to keep up with evolving consumer tastes.

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The country’s leading brewer, Anheuser-Busch, through its affiliate ZX Ventures, will acquire the remaining stake in New York-based Babe Wine. The two company's affiliation began in 2018 when ZX Ventures acquired a minority stake in the company. Since joining the Anheuser-Busch family, distribution of Babe Wine’s popular Rosé, Pinot Grigio and Red wine has increased dramatically.

Anheuser-Busch has continued to expand its roster in the Beyond Beer arena, leveraging its core capabilities to produce and distribute a portfolio of beverages designed to keep up with evolving consumer tastes. Babe falls under the beyond beer umbrella with other Anheuser-Busch brands like Drinkworks, Bon & Viv Spiked Seltzer, and, the newest addition, Cutwater Spirits. The expansion of this partnership is consistent with the brewer’s overall strategy to drive growth in the U.S. by providing consumers with brands for every occasion.

“We pride ourselves on putting the consumer first and evolving with them through innovation and cultural engagement, and Babe Wine is in a class by itself when it comes to understanding their drinkers and building brand loyalty,” said Michel Doukeris, CEO, Anheuser-Busch. “We’re looking forward to taking this partnership to the next level and using our distribution capabilities to share Babe’s great portfolio with more consumers around the country.”

Launched as Swish Beverages in 2016, Babe Wine founders Josh "The Fat Jewish" Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique wine proposition that utilized their extensive social media following, empowering Babe to be one of the most photographed wines on Instagram. Babe was created with the mission to simplify the saturated wine category by introducing a fun, inclusive and portable product to consumers.