Where’s the fire? Behind the bar and in your glass. The runaway success of Fireball Cinnamon Whisky, Canada’s hottest spirits export, is prompting on-premise operators and competing adult beverage suppliers to try to capitalize on consumer interest in red-hot cinnamon flavor profiles.
Over the summer, Beam Suntory rolled out Jim Beam Kentucky Fire, which features classic Jim Beam Bourbon infused with cinnamon liqueur flavor. Kentucky Fire joins Jim Beam Honey (introduced in 2012) and Jim Beam Maple (introduced in 2013) in Beam’s flavored-whiskey portfolio.
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