BALTIMORE (AP) — A new product from a famous Baltimore-based seasoning company made a sizzling debut on Wednesday when it sold out within an hour of being released.
The Old Bay website temporarily crashed after eager buyers flooded the site to buy its new hot sauce, the company confirmed in a tweet. The seasoning seller thanked customers for being willing to “try something new” and joked that all the love “may have broken the internet.”
🔥 #OldBayHotSauce is HERE🔥 Get your hands on a bottle (or 10) of this LIMITED EDITION product, available online. 🌶️ https://t.co/P7WQvM4ja2 pic.twitter.com/DWBCHn9M5I— OLD BAY (@OLDBAYSeasoning) January 29, 2020
Old Bay, owned by one of the country's largest spice companies, McCormick & Co., said in an announcement that the sauce is “tangy with a kick of heat, and that distinctive Chesapeake flavor." The Baltimore Sun has previously described the seasoning, used for crab cakes, shrimp and beyond, as “more than a seasoning” but “a symbol of state pride" for Marylanders and even those in surrounding areas.
The Delaware News Journal said Delaware is second in terms of online interest in Old Bay as measured by search trends.
Customers who snagged some of the precious sauce began reselling it online almost immediately, charging anywhere between $50 to $200, The Virginian-Pilot reported. A 10 oz bottle has a suggested retail price of $3.49, according to the company.
The hot sauce will be restocked soon online, and will be on sale over the next month at stores such as Acme, Giant, Food Lion, Martin’s, Safeway, Wegmans and Weis, for a limited time, the company said.