Torch Beverages and Major League Pickleball announced a multi-year partnership naming Torch the Official THC Beverage of Major League Pickleball through 2027.
As Official THC Beverage of MLP, Torch Beverages will activate across select league events where permitted by applicable laws and venue policies through fan experiences, hospitality, digital media, broadcast integrations, consumer promotions, retail programs, and other approved marketing initiatives throughout the partnership.
"Even five years ago, it would've been hard to imagine a professional sports league announcing an Official THC Beverage," said Ryan Bouton, Chief Marketing Officer for Torch Beverages. "Today, it reflects something much bigger than Torch or pickleball. Adults are looking for more choices than they've had before, and hemp-derived THC beverages have become part of that conversation. We're proud to partner with Major League Pickleball at a time when consumers are redefining what the adult beverage category can look like."
