Cauliflower Pizza Crust Brand Acquired by Private Equity Firm

Caulipower’s founder will continue to guide its “vision, innovation and brand.”

Margherita Pizza 1 Lifestyle Retouched

Private equity firm Paine Schwartz Partners announced Monday that its Urban Farmer subsidiary has acquired Caulipower, a maker of gluten-free cauliflower-based crust for frozen pizza.

The firm said that the deal would establish a scaled platform across branded, co-manufactured and private-label offerings in the frozen foods segment.

Caulipower founder Gail Becker will join Urban Farmer’s board and work with its CEO, Chris Jaromin, to guide its “vision, innovation and brand.”

Financial terms of the deal were not disclosed.

“We believe this combination establishes a clear category leader in better-for-you frozen dough and underscores our long-term conviction in the health and wellness segment of the industry,” Caulipower CEO Tyler Ricks said in a statement.

“Caulipower’s commitment to making better-for-you foods accessible and delicious aligns perfectly with Urban Farmer’s mission to combine culinary innovation with quality manufacturing,” added Jaromin. “Together, we’ll expand our ability to bring nutritious, craveable foods to more tables across the country.”

More in Capital Investment