Splenda Brand Manufacturer Acquires Slimfast U.S. Brand

The companies are united by purpose: empowering healthier choices with great taste.

Splenda and SlimFast brand logos.
Splenda and SlimFast brand logos.
Heartland Food Products Group

CARMEL, Ind. - Heartland Food Products Group—manufacturer of Splenda Brand low calorie sweeteners, drink mixes, coffee, and nutritional beverages—has acquired the Slimfast US brand from Glanbia PLC.

Ted Gelov, Heartland Chairman and CEO, said, "The addition of Slimfast to the Heartland family, alongside our Splenda Brand, reinforces our commitment to helping consumers live healthier, more balanced lives. Both brands share a common purpose, empowering people to make better choices without sacrificing taste or enjoyment. Together, we can deliver trusted solutions in weight management and sugar reduction, two of the biggest consumer needs shaping the future of nutrition."

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