LiveKindly Collective Acquires Alpha Foods

The deal is LKC's sixth acquisition in the past three years.

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NEW YORK — LIVEKINDLY Collective announced that it has acquired California-based Alpha Foods. It is LKC's sixth food brand acquisition to date since its founding in 2020 and the first in the U.S.

Alpha enjoys a strong brand presence and its extensive variety of products can be found in the frozen food section at major retailers including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson's, Sprouts, and other national and regional stores, from the eastern seaboard to the West Coast.

"LIVEKINDLY Collective is the plant-based food industry's leading consolidator. We have a portfolio of strong plant-based food brands — including Fry's, Oumph!, LikeMeat, No Meat, and Dutch Weed Burger — our focus is on building companies that share our vision and business ethos and have the potential to become global successes. We grow brands responsibly," said LKC CEO David Knopf. "In the U.S., Alpha is one of the fastest growing brands in the plant-based frozen food category. The strategic acquisition of Alpha's assets will allow us to significantly increase our U.S. presence and bring innovative, delicious products to consumers in the U.S. under the Alpha brand. We are confident in the long-term prospect for this dynamic market."

Alpha Co-founder and Chief Innovation Officer Loren Wallis said, "Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets."

Cole Orobetz, CEO and co-founder of Alpha Foods, added, "We are thrilled to be joining the Collective of strong plant-based brands with products in global markets, which will no doubt have a positive impact on our U.S. business. This acquisition furthers Alpha's mission to provide extraordinarily delicious products to the broadest possible audience."

With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in the U.S. With more than 200,000+ distribution points across 40+ countries, strengthening its reach in the U.S. will significantly boost LKC's positioning in the market and allow it to be the first major global plant-based entity to continue consolidating within the category. 

Alpha products are available nationwide in the U.S. with a presence at 11,000 retail doors. They are also distributed through various foodservice channels including the military, colleges and universities.

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