Nestlé Health Science has completed the final acquisition of Vital Proteins, the market leader in collagen in the United States and a leading lifestyle and wellness platform offering supplements, beverages and food products. Nestlé Health Science acquired a majority stake in Vital Proteins in 2020.
“Vital Proteins has had incredible growth over the past two years,” said Greg Behar, CEO of Nestlé Health Science. “We have worked to expand the brand geographically, scale up R&D and innovate on new products. More people around the world are becoming aware of how collagen can be incorporated into their wellness journeys.”
Vital Proteins will continue to be run out of Chicago, Illinois. Tracey Halama, previously Chief Revenue Officer and President of Vital Proteins, has been appointed CEO as Kurt Seidensticker, founder of Vital Proteins, steps aside.
“Kurt and his team have done an amazing job building Vital Proteins. It was Kurt’s vision that made it possible and I look forward to working with him as a Nestlé Health Science advisor,” said Behar. “Vital Proteins’ new CEO, Tracey Halama, has been an invaluable asset to the business over the past eight years. Under her leadership, we will see even further growth.”
Financial details of the transaction are not being released.
Vital Proteins is America’s No. 1 collagen brand. Founded in 2013 by Kurt Seidensticker, the brand is built on the belief that collagen supplementation in addition to a healthy diet and exercise regime is fundamental to support healthy skin, hair, nails, bones and joints.Vital Proteins has expanded into international markets including Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, Portugal, Spain and the United Kingdom. In 2019, the brand launched Vital Performance— a full spectrum lineup of high performance, collagen-based products. These products are tailored to meet the functional needs of our consumers and help fuel their athletic journeys. The variety of collagen products within the brand's portfolio span the supplement, vitamin, food and beverage categories, offering an assortment of options for consumers. Vital Proteins products contain premium sources of collagen peptides and nutrients made with the highest quality sourced ingredients.
