ENGLEWOOD CLIFFS, N.J., April 16, 2019 (PRNewswire) — Hellmann's announced Tuesday that by 2020, all of its mayonnaise and mayonnaise dressing plastic containers sold in U.S. retail stores will be made from recycled plastic materials. This initiative is part of Hellmann's ongoing commitment to advance sustainable packaging.
The recycled plastic packaging is rolling out now, beginning with Hellmann's Mayonnaise and Mayonnaise Dressing squeeze bottles and followed by Hellmann's jars by the end of 2019. Over 200 million Hellmann's bottles and jars will be impacted, and the new containers will feature the How2Recycle label and artwork that highlights the brand's commitment to using recycled plastic.
"Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions," said Benjamin Crook, Senior Director, Dressings & Condiments, Unilever. "At Hellmann's we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love."
This is the first step for Hellmann's to move its portfolio of products toward fully recyclable bottles and jars that are made from 100 percent recycled materials. The brand's commitment to using recycled plastic packaging that is also recyclable is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Specifically, Hellmann's efforts will support the company's goal of ensuring 100 percent of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025. The company is also developing reusable packaging innovations in an effort to reduce single-use plastics as part of TerraCycle's Loop platform.