CHICAGO, Dec. 14, 2017 (PRNewswire) — Label Insight, the market leader for transparency, and 1WorldSync, the leading provider of product content solutions, Thursday announced a strategic partnership that will create industry's most comprehensive solution for product data distribution and transparency.
Effective immediately, the two companies will unify B2B and B2C product content from 1WorldSync with high order attribute data from Label Insight. The data and content will be packaged and disseminated on a global basis to retailers and other data recipients through the 1WorldSync cloud platform. The combined data and content can be used by CPG brands and retailers to satisfy a broad and growing range of industry, e-commerce and regulatory requirements. For example, Label Insight and 1WorldSync will co-brand and co-market the leading solution for SmartLabel, an industry transparency initiative.
"Consumers are now actively seeking detailed and accurate product information prior to making their purchase decisions," said Dan Wilkinson, Chief Commercial Officer, 1WorldSync. "Our partnership with Label Insight allows brands and retailers to provide consumers with an unprecedented level of rich, high quality product information about their products."
Label Insight offers a level of product data that is unmatched, going beyond the limited insights from conventional systems and supply chain data and enabling brands and retailers to gain deeper insights into their product set and inventory. High order attributes provide an enhanced, more detailed version of conventional attributes and are specifically designed to meet consumer demand for accurate information and greater transparency. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.
"Product transparency is no longer a nice-to-have for today's discriminating and increasingly health-conscious shopper," said Label Insight Chief Customer Officer Ronak Sheth. "Because of this enormous industry shift, we are excited to extend our partnership with 1WorldSync. As brands and retailers look to build trust and loyalty with today's consumer, they are looking for an easier way to unlock deeper insights into their product set. With this partnership, Label Insight and 1WorldSync are offering a single, holistic data solution that delivers both deep insights and unmatched global distribution across the supply chain. We are committed to helping organizations be successful on their path to transparency."
About Label Insight
Label Insight is the market leader for transparency, providing a data-as-a-service platform for CPG product information covering more than 80 percent of top selling food, pet, and personal care items in the U.S. The company's proprietary data science and machine learning capabilities capture product labeling information and create more than 22,000 unique custom attributes per product. This cutting-edge technology delivers transparency to consumers by powering analytics, marketing, merchandising and e-commerce solutions for leading organizations across the Retail, Brand Manufacturer, Government and Technology industries. For more information, visit http://www.labelinsight.com
1WorldSync is the leading provider of product content solutions, enabling more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions. Through its technology platform and expert services, 1WorldSync provides solutions that meet the diverse needs of the industry. 1WorldSync is the only product content network provider and GDSN Data Pool to achieve ISO Certification 27001. For more information, please visit http://www.1worldsync.com