MENTOR, OH — On Monday, Avery Dennison, a global materials science and digital identification solutions company, announced a $75 million minority investment in Wiliot, a company specializing in Physical AI for supply chains.
As part of the investment, Avery Dennison will serve as Wiliot's preferred inlay design, manufacturing and commercial partner. The two companies also plan to strengthen and expand their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across key industries, including retail, logistics and food.
Avery Dennison will receive a seat on Wiliot's Board of Directors as part of the investment, in addition to its existing Board Observer position.
“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” said Francisco Melo, president, intelligent labels technologies and digital solutions for Avery Dennison. “BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions, improving visibility and condition monitoring for our customers and unlocking previously unavailable data sets. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.”
Building on its solutions expertise in RFID and leveraging Wiliot’s technology, Avery Dennison is positioned to solve complex challenges by combining multiple complementary sensing technologies. The requirement for accurate data delivered through sensor technologies is becoming increasingly important as businesses look to AI to automate processes and drive efficient decision-making.
