HARRISBURG, Pa. (PRNewswire) — In response to consumers' desire to make more informed choices about whether to eat foods which are made with genetically modified organisms (GMOs), New World Pasta Company, a wholly owned subsidiary of Ebro Foods, this week announced that its brands: American Beauty®, San Giorgio®, Ronzoni®, Creamette®, Prince® and Skinner® have earned NonGMO Project Verification on their most popular pasta products. This verification is yet another way New World Pasta is demonstrating its commitment to providing consumers with product information and responding to new, consumer-driven food trends. The Non-GMO Project is the only entity in North America that offers third-party verification and labeling for products made according to rigorous best practices for GMO avoidance.
"Today's consumer is demanding transparency in food labels. Simply put, consumers want to know not just what's in their food but also where it comes from," said Paul Galvani, Senior Vice President of Marketing for New World Pasta. "We are proud to be leading the way in the pasta category by earning Non-GMO Project Verification."
Over 200 pasta products from Ronzoni®, Creamette®, San Giorgio®, American Beauty®, Prince® and Skinner® will carry the new verification seal. New World Pasta products bearing the Non-GMO Project Verified logo began appearing on shelves in 2016. The Non-GMO Project seal is the most trusted sign that a product is produced through best practices for GMO avoidance.