Shares of subscription meal kit delivery provider Blue Apron surged 53 percent after its announcement to add Beyond Meat products to its menus, beginning in mid-August. Last month, the company split its stock in order to keep its price above $1 and avoid being delisted on the New York Stock Exchange.
The new recipes will be included on Blue Apron’s Signature Two-Serving Plan, and feature summer burgers specially crafted by the Blue Apron Culinary Team. Consumers can begin placing orders for the new August recipes today through Blue Apron’s website and mobile app.
“We know a growing number of customers are interested in plant-based proteins, whether as an alternative to meat, a desire to explore a new ingredient, or an opportunity to make more sustainable food choices,” said Linda Kozlowski, Chief Executive Officer, Blue Apron. “We are proud to introduce Beyond Meat products to our menu, beginning with its flagship Beyond Burger. Blue Apron recipes are designed to evoke a sense of discovery and, as a meal kit partner, we have a unique opportunity to teach our customers how to cook a wide variety of cuisines with plant-based protein.”
The first Blue Apron x Beyond Meat recipes will feature Beyond Meat’s new, meatier Beyond Burger. The four-ounce patty comes with 20 grams of plant-based protein with no GMOs, soy, or gluten. Recipes include Caramelized Onion & Cheddar Beyond Burgers with Garlic Green Beans and Jalapeño and Goat Cheese Beyond Burgers with Corn on the Cob.