Campbell Soup Sells Off Nutrition Business

Campbell Soup Company has been Habit's sole strategic investor and majority shareholder since its inception in 2015.


(PRNewswire)  Viome has entered into an agreement with Campbell Soup Company to acquire Habit, a leading personalized nutrition company. Financial terms of the transaction were not disclosed.

The acquisition of Habit allows Viome to expand its core offering by tapping into Habit's robust insights for consumer behavior modification. According to Viome, the acquisition will be able to provide a richer consumer experience and deepen personalized recommendations with nutrition plans and engagement tools.

Habit was founded in 2015 with a mission to transform human health through its proprietary testing methodologies and personal nutrition guidance. Campbell Soup Company has been Habit's sole strategic investor and majority shareholder since the company's inception. Today, Habit has provided tens of thousands of consumers with personalized nutrition guidance to support individuals on their health journey.

"With the advent of big data and computational biology, I believe it's possible to provide everyone in this country and around the world a personalized blueprint to achieve their health and wellness goals," says Habit's Founder and CEO, Neil Grimmer. "Viome analyzes the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and great foundation for creating the ultimate whole-body nutrition solution."

Viome uses artificial intelligence to understand what is going on inside the body at a molecular level. It specifically addresses issues in the body related to the Microbiome. Viome targets the bacteria, viruses, yeast, fungus and mold in the system that work symbiotically with the body to provide the nutrition needed to feel energetic and stay healthy. Through these insights, Viome provides consumers with personalized diets, nutrition and lifestyle recommendations for healthy living.