(BUSINESS WIRE) As Americans look to improve their overall health and wellness in the New Year, YouGov, a global public opinion and data company, conducted a survey for Kite Hill that uncovered consumers' health goals in the New Year, and their perceptions of plant-based products.
The survey of over 1,200 U.S. adults suggests that improved health and wellness is a concern for many consumers, with 40 percent feeling motivated to make a diet or lifestyle change after the holidays. The pursuit of wellness was a clear indicator of consumer mindset, with the survey revealing that 34 percent of Americans would consider incorporating plant-based foods into their diet as a viable option for achieving their New Year's health goals.
Americans have an increased awareness of what they consume, which has given rise to a deeper interest in learning how eating plant-based options can positively impact their health.
An overwhelming 80 percent of Americans indicated that flavor is an important factor in their decision as to whether to try plant-based foods, and 51 percent indicated they were interested in trying a product made from almond milk. Over 44 percent said they found the concept of yogurt or cream cheese made from almond milk appealing.