Americans Will Increase Plant-Based Food Intake in 2019

A survey revealed that 34 percent of Americans would consider incorporating plant-based foods into their diet to achieve New Year's health goals.

Plant Based Food

(BUSINESS WIRE)  As Americans look to improve their overall health and wellness in the New Year, YouGov, a global public opinion and data company, conducted a survey for Kite Hill that uncovered consumers' health goals in the New Year, and their perceptions of plant-based products. 

The survey of over 1,200 U.S. adults suggests that improved health and wellness is a concern for many consumers, with 40 percent feeling motivated to make a diet or lifestyle change after the holidays. The pursuit of wellness was a clear indicator of consumer mindset, with the survey revealing that 34 percent of Americans would consider incorporating plant-based foods into their diet as a viable option for achieving their New Year's health goals. 

Americans have an increased awareness of what they consume, which has given rise to a deeper interest in learning how eating plant-based options can positively impact their health. 

An overwhelming 80 percent of Americans indicated that flavor is an important factor in their decision as to whether to try plant-based foods, and 51 percent indicated they were interested in trying a product made from almond milk. Over 44 percent said they found the concept of yogurt or cream cheese made from almond milk appealing.

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