(PRNewswire) Pizza Hut is adding more restaurants to its category-first beer delivery program. Today, the company announced the second expansion of the program to nearly 300 restaurants across Florida, Iowa, Nebraska, North Carolina, Ohio, and additional locations across California and Arizona by mid-January.
The rollout is a brand priority, with Pizza Hut aiming to grow beer delivery capabilities to 1,000 restaurants across new markets by Summer 2019.
The announcement is aptly timed ahead of Super Bowl LIII, one of the busiest days of the year for Pizza Hut. According to a recent survey, 86 percent of Americans plan to serve both pizza and beer at their upcoming Super Bowl party this year. With this recent expansion, Pizza Hut is serving more customers than ever as a one-stop-shop for both.
Marianne Radley, Chief Brand Officer, Pizza Hut, stated, "We are proud to be pioneers of beer delivery and are well-poised to take on more markets in the coming year." In December 2017, Pizza Hut launched its beer delivery pilot program in Arizona and expanded to parts of California five months later. Now, in 2019, with strong franchise partner participation, the company is in seven different states with additional markets forthcoming.
Nicolas Burquier, Chief Customer and Operations Officer, Pizza Hut, stated that, "Beer delivery is a game-changing lever that we'll continue to pull in order to deliver oven-hot pizzas with ice-cold beer to customers watching and celebrating their favorite teams." Qualifying orders must meet delivery minimum requirements and be placed through PizzaHut.com or the Pizza Hut mobile app.
Pizza Hut is a subsidiary of Yum! Brands, Inc., with more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kansas, Pizza Hut operates over 16,800 restaurants in more than 100 countries.