CHICAGO (BUSINESS WIRE) — Pizza night just got even better. Oprah Winfrey, in collaboration with Kraft Heinz, on Wednesday announced the expansion of O, That’s Good! with a new line of premium frozen pizzas. This launch is the third category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which released refrigerated soups and side dishes in 2017. The O, That’s Good! Brand was inspired by Oprah’s love for nutritious, great-tasting food.
O, That’s Good! Frozen Pizza is a delicious, convenient option for pizza night that the whole family will love. Each pizza is made with a nutritious twist; one third of the classic crust is made with cauliflower* but it’s so delicious you won’t taste the difference. The new line is also made with no artificial flavors or dyes.
“Pizza is a favorite, fun and easy food to share with family and friends,” said Winfrey. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”
“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” said Christopher Urban, Head of Mealtime Stories at Kraft Heinz. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”
Mealtime Stories will support O, That’s Good! Frozen Pizza with a robust 360 degree marketing campaign, including a new national TV ad featuring Ms. Winfrey.
O, That’s Good! Frozen Pizza is available in the frozen pizza aisle at grocery stores nationwide in four varieties: Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie. Along with pizza, the brand is extending its original line with four new refrigerated soups and sides with a nutritious twist: Chicken With White & Wild Rice Soup, Roasted Corn Chowder, Sour Cream & Chive Mashed Potatoes and Broccoli Cheddar Rice.
Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
*Less than ½ cup vegetables per serving
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.