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Keurig Dr Pepper on Tuesday announced an initiative that allows Keurig delivery subscribers to "lock in" prices for 2025 amid rising prices for coffee beans.
The company said auto-delivery subscribers through Keurig's website have a 30-day window to sign up for the "Price Lock Event," which would keep the cost of customer "K-Cups" the same through the end of the year. Officials added that participants would also pay lower prices should coffee prices decline.
"With the 'Price Lock Event,' we're not just offering a promotion — we're offering peace of mind," Keurig.com Vice President Mark Gerner said in a statement. "We believe everyone deserves coffee they love at a price they can count on."
The signup period ends May 23.
