Kraft Heinz's Oscar Mayer brand on Tuesday launched new packages of hot dogs that contain both the company's conventional wieners and its plant-based "Not Hot Dogs."
The "EveryBun Pack," which includes eight hot dogs and four Not Hot Dogs packaged without cross-contamination, aims to provide options for all guests at customers' gatherings, company officials said.
Customers in what the company says are the nation's largest hot dog-consuming cities — New York, Los Angeles, Chicago, Boston and Dallas — can order the packages through Sunday while supplies last. The brand's "Wienermobile" will also distribute packs as it drives to Los Angeles.
The packs will be available for a limited time "as the brand gauges consumer demand."
“With plant-based eating becoming more popular, we wanted to provide one easy, delicious solution for all, no matter what’s in the bun," Anna James, brand manager for Oscar Mayer, said in a statement.
