Swedish candy brand Bubs will debut in the U.S. for the first time this month, company officials announced Tuesday.
The company, founded in 1992, makes a “chewy-meets-marshmallow” product that has steadily gained a cult following over the past two-plus decades, officials announced.
Bubs’ U.S. debut will include four flavors — “Sour Tutti Frutti Diamonds,” “Sour Lemon Raspberry Skulls,” “Sour Strawberry Vanilla Diamonds” and “Sweet Banana Toffee Ovals” — in five-ounce packages at a starting MSRP of $2.99.
The brand will launch at “major retailers” nationwide, including Target, Walmart, Kroger, Albertsons, CVS and Walgreens.
"The positive reception we've seen from U.S. fans has been remarkable," Åsa Gisel, Bubs’ marketing manager of international expansion, said in a statement. "We are eager to make our Swedish candies more accessible than ever across America, inviting even more people to discover the unique joy of our signature chew."
