Werther's Original Unveils 'Werther's Original Pocket Denim'

The jeans have enough pockets to hold 30 caramels.

Werthers Original Pocket Denim
Werther's Original

Werther's Original has kicked off National Caramel Month with a surprise sweepstakes: Werther's Original Pocket Denim.

The limited-edition offering of men's and women's denim jeans are designed with 30 reimagined tiny pockets running down each pant leg โ€” each pocket is perfectly sized to hold a single Werther's Original golden-wrapped caramel candy.

Beginning Oct. 16, the Werther's Original Pocket Denim sweepstakes will be open. Two hundred lucky fans will win a pair of limited-edition Werther's Original Pocket Denim and a bag of Werther's golden-wrapped caramels to fill all its pockets this fall, valued at or around the equivalent of a years' worth of Werther's Originals.

"The inspiration for these exclusive jeans came from the age-old question: what are these tiny pockets in jeans used for?" said Kelly Cook, president of Storck, North America. "The answer has always been right in front of usโ€”Werther's Original caramels. Our caramels are the perfect size and don't melt, making them the ideal fit for these tiny pockets.

The company said the jeans are available in a wide range of both men's and women's sizes and features an on-trend fit styled to flatter a variety of body types while offering comfort and ease of movement.

Participants can enter the sweepstakes for a chance to win by visiting the Werther's Original Sweepstakes Page and completing the entry questionnaire by 11:59 p.m. EST on October 25. Winners will be selected on or around October 28, with prizes being mailed thereafter.

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