Werther's Original has kicked off National Caramel Month with a surprise sweepstakes: Werther's Original Pocket Denim.
The limited-edition offering of men's and women's denim jeans are designed with 30 reimagined tiny pockets running down each pant leg โ each pocket is perfectly sized to hold a single Werther's Original golden-wrapped caramel candy.
Beginning Oct. 16, the Werther's Original Pocket Denim sweepstakes will be open. Two hundred lucky fans will win a pair of limited-edition Werther's Original Pocket Denim and a bag of Werther's golden-wrapped caramels to fill all its pockets this fall, valued at or around the equivalent of a years' worth of Werther's Originals.
"The inspiration for these exclusive jeans came from the age-old question: what are these tiny pockets in jeans used for?" said Kelly Cook, president of Storck, North America. "The answer has always been right in front of usโWerther's Original caramels. Our caramels are the perfect size and don't melt, making them the ideal fit for these tiny pockets.
The company said the jeans are available in a wide range of both men's and women's sizes and features an on-trend fit styled to flatter a variety of body types while offering comfort and ease of movement.
Participants can enter the sweepstakes for a chance to win by visiting the Werther's Original Sweepstakes Page and completing the entry questionnaire by 11:59 p.m. EST on October 25. Winners will be selected on or around October 28, with prizes being mailed thereafter.