Whirlpool Study Finds the Question of 'What's for Dinner?' to Be a Stressor for Parents

The brand's new range is designed to help busy families tackle the daily dinner dilemma.

Fb7 A9725 1
Whirlpool Corp.

Between balancing work, chores and caring for loved ones, the mental and physical effort of coordinating dinner can be a daily battle for busy families. Whirlpool brand conducted a survey among millennial parents to better understand mealtime stressors and found that 63 percent of millennial parents dread having to figure out what to cook on a day-to-day basis. With a deep understanding of mealtime pain points, Whirlpool brand developed the new Front Control Smart Electric Range with Air Cooking Technology to inspire and empower busy families faced with the ever-looming question: "What's for Dinner?"

With 83 percent of millennial parents reporting they prioritize meals that can be made quickly, and 80 percent relying on the same dinner recipes their families know and love, it's clear parents are desperately seeking more ease and convenience around meal preparation. The new Whirlpool Smart Electric Range with Air Cooking technology combines a powerful, heated fan, dynamic heat elements, and five Air Cooking modes designed to make cooking easier, efficient and more exciting during hectic weeknights and beyond.

In addition to prioritizing ease of use while cooking the survey also found that 59 percent of millennial parents prioritize cooking appliances that are easy to clean. With the range's new, proprietary WipeClean Coating, home cooks can tackle tough messes easily and without scrubbing or scraping. Simply wet the stovetop, wait, then wipe away seared-on foods - no harsh chemicals needed.

The Whirlpool Front Control Smart Electric Range is now available in front and back control configurations, as well as select retailers later this fall.

More in Consumer Trends