
Club Crackers on Wednesday announced the addition of a touch of sweetness to its signature light, flaky and buttery crackers with a brand-new flavor: Club Sweet Hawaiian.
For fans of popular Hawaiian rolls, Club Sweet Hawaiian marks an exciting, first-of-its-kind expansion of the beloved flavor into the cracker category.
New Club Sweet Hawaiian Crackers pair perfectly with any topping and is ripe for flavor exploration.
"Just like your favorite Hawaiian rolls, Club Sweet Hawaiian crackers are incredibly versatile, whether you're pairing them with creamy brie and tropical fruits for a delicious appetizer or topping them with ham and Swiss cheese for a savory bite, elevated with just a hint of sweetness," said Carrie Foose, director of brand marketing for Club Crackers.
The Club brand also announced new Cinnamon Sugar Club Minis, a limited-edition offering that's a light, sweet snack on its own or the perfect addition to any dessert. Each bite-sized cracker is dusted with warm cinnamon and sweet sugar, delivering the perfect blend of sweetness that complements the classic buttery taste of Club.