Wisconsin organic co-op Organic Valley on Tuesday unveiled a new, innovative way to create ads: cows grazing pastures to spell out letters.
Cows on three Organic Valley farms across the country are eating pasture grasses around strategically placed fences that form the word "BUZZ-WORTHY" and an emoji-like bee. The eye-catching, environmentally friendly ads, the company noted, are also beneficial for the ecosystem, providing habitats for pollinators and preventing soil erosion and water runoff. All materials from the zero-waste ads are reused as feed or fencing.
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The "Greenest Ads" are the result of a collaboration between Organic Valley farmers, their cows, and a team of experts in grazing, fencing and aerial photography. Organic Valley designed the ads to catch the attention of passengers flying over the farms and to spark curiosity about the organic practices that protect the environment and produce high-quality dairy products.
The ads can be seen from planes flying over farms in Maryland, Minnesota and Wisconsin, as well as on social media. Organic Valley has also created a landing page on its website, where visitors can learn more about the campaign, the farmers and the environmental benefits of organic farming. The campaign will run until the end of October, when the pasture season ends.
Organic Valley is also drawing attention to pastures and small family farm perseverance by sponsoring Farm Aid 2024 in Saratoga Springs, New York, on Sept. 21. This collaboration draws attention to the challenges faced by small farmers and celebrates their resilience and dedication to providing high-quality organic food.
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