PepsiCo Launches 'Crafted Beverage' Line

The platform includes eight beverages crafted by mixologists featuring PepsiCo products.

Pepsi Co Beverages North America New Mixology
PepsiCo

PepsiCo is leveling up on flavor and giving consumers more ways to enjoy some of its best-selling products with DRIPS by Pepsi, its new crafted beverage offering.

Tapping into the growing trend of consumers creating unexpected twists on their favorite beverages, DRIPS by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. Fans can savor iconic PepsiCo products, from Pepsi and Mountain Dew to Rockstar and Lipton Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.

The DRIPS by Pepsi truck will be popping up in New York City, a city known for embracing culinary experimentation, for select weekends and events in September. The pop-ups will include a variety of beverage combinations, crafted based on trending and classic flavors, such as:

  • PEPSI FOREVER S'MORES - PEPSI, coconut and lime finished with smores over whipped cream
  • STARRY BERRY BASIL - STARRY, strawberry and basil finished with diced strawberries, lime wheel and basil seeds
  • STARRY DRAGONFRUIT BLAST - STARRY and watermelon garnished with dragon fruit
  • DEW CHILL DILL - MTN DEW, cucumber and basil garnished with dill pickle spear
  • DEW SPICY SPLASH - MTN DEW, lime, chamoy and Tajin® garnished with a gummy worm
  • LIPTON MANGO HORCHATA - Lipton Lemon iced tea with mango, coconut horchata over strawberry boba, finished with cold foam
  • TROPICANA COTTON CANDY LEMONADE - Tropicana® Lemonade over candy boba, finished with floating cotton candy
  • ROCKSTAR PINEAPPLE UPSIDE DOWN CAKE - ROCKSTAR FOCUS™ with orange, pineapple, and grenadine finished with whipped cream and a colorful orange wheel

The DRIPS by Pepsi truck will be serving ticketholders at Capital One City Parks Foundation SummerStage in Central Park on September 12 before moving to Domino Park at the Williamsburg waterfront from September 14 to September 29, on Saturdays and Sundays only from 1pm-7pm. DRIPS by Pepsi beverages retail starting at $6.99. Previous stops have also included Penn State University and Kennywood park in Pennsylvania.

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