Beyond Meat Files for "Beyond Milk" Trademark

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Documents filed with the U.S. Patent and Trademark Office show that Beyond Meat is looking to trademark for the name "Beyond Milk", undoubtedly showing that the plant-based meat maker is eyeing a foray into plant-based dairy products.

The trademark/service mark application shows a filing date of Aug. 12, along with a foreign filing date of Feb. 19 of this year.

The application states that the patent would cover "Bases for making milk shakes; coffee or tea beverages with milk or milk substitutes." No other specifics about potential products were shared in the document.

The company hasn't previously disclosed plans to enter the plant-based dairy market.

El Segundo, CA-based Beyond Meat reported its 2021 second quarter earnings on Aug. 6, showing that April-June revenue jumped 32 percent year-over-year as demand from restaurants returned. However, the company said concerns over the lasting COVID-19 pandemic are weighing on its full-year projections. Beyond Meat expects foodservice demand will continue to grow for the remainder of 2021, but at a more moderate pace as restaurants slow their restocking once the pandemic subsides.

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