
Texas startup dairy brand Good Culture announced Thursday that private equity firm L Catterton will acquire a majority stake in the company.
The deal, firm and company officials said, positions the maker of cottage cheese, cream cheese and sour cream for increased production and “accelerated expansion nationwide.”
Terms of the agreement were not disclosed. Manna Tree, another private equity firm that invested in the company in 2022, will make another investment in the business; other investors include SEMCAP and Anders Eisner.
Good Culture, founded in Austin in 2015, says it makes “clean-label” cultured dairy products that helped revive the cottage cheese market in recent years. The company said that its sales are up nearly four-fold over the past three years.
"Today marks a monumental moment for Good Culture as we embark on this next phase of growth with L Catterton," Good Culture co-founder and CEO Jesse Merrill said in a statement. "In 2014, I realized there was massive white space in a stale category that was lacking innovation. Our mission with Good Culture was to modernize cottage cheese with real, simple ingredients, and redefine it as a versatile and craveable high-protein food."






















