Lakeview Farms announced Tuesday that it has completed a previously announced merger with yogurt brand Noosa — along with a new name for the combined company.
Officials said the Novus Foods name reflects its "bold vision to become the leading consumer packaged goods company for the refrigerated perimeter of the grocery store."
"This represents a huge opportunity for both businesses to leverage their strengths and innovate within the growing yogurt category and beyond," Lakeview CEO Tom Davis said in the announcement. "Novus Foods will embody the companies' combined expertise and passion for delivering high-quality, innovative fresh foods to consumers."
The deal to by the Noosa brand from Campbell's was first announced in November; Noosa will operate as a standalone division of Novus.
"We are excited to join Lakeview Farms, a company that shares our deep commitment to quality and a passion for the refrigerated snacking space," said Paula Benedetto, the company's senior vice president and general manager. "Together as Novus Foods, we have a stronger platform to continue growing and delivering exceptional products to our customers and consumers."
