The maker of Celsius energy drinks has reached an agreement to acquire fellow beverage brand Alani Nutrition in a deal worth $1.8 billion, company officials announced Thursday.
The transaction would combine two leading brands in the energy drink category, creating a “better-for-you, functional lifestyle platform” in a growing market for zero-sugar alternative drinks, the companies said.
“Celsius is at a defining moment in the better-for-you, functional lifestyle products movement, and we are thrilled to welcome Alani Nu to the Celsius family,” Celsius Chairman and CEO John Fieldly said in the announcement. “We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed.”
“When we founded Alani Nu in 2018, our goal was simple: to create products that made women feel their absolute best — inside and out. Watching this brand grow into a movement of strong, confident women has been the honor of a lifetime,” said Alani Nu co-founder Katy Schneider. “As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu's growth and success while staying true to what makes it so special.”
The agreement has been approved by Celsius’ board of directors and is expected to close in the second quarter of the year, subject to customary closing conditions. After closing, “key members” of Alani Nu operator Congo Brands will remain in advisory roles with Celsius.
