The National Basketball Association and Wingstop on Thursday announced a multi-year partnership making Wingstop the "Official Chicken Partner" of the NBA and NBA G League.
The agreement marks Wingstop’s first official partnership with a major U.S. professional sports league.
As Wingstop continues to grow its footprint — with more than 2,350 restaurants and counting — the company will leverage media exposure through virtual and courtside signage during nationally televised NBA broadcasts, and will appear on the leagues’ social and digital platforms throughout the season.
As part of the partnership, Wingstop will have a significant presence at NBA All-Star, beginning with NBA All-Star 2025 in the San Francisco Bay Area. Wingstop will become the presenting partner of the Ruffles NBA All-Star Celebrity Game Green Carpet, which showcases celebrity arrivals in advance of the annual exhibition game and will be held Feb. 14 at Oakland Arena.
The partnership builds on Wingstop’s existing relationships with the NBA family, which include team partnerships with the Chicago Bulls, Detroit Pistons, Los Angeles Lakers, Milwaukee Bucks and New York Knicks.
