Mad Markets, Public Benefit Corporation (PBC) launches with the acquisition of Timeless Seeds, Inc., a renowned lentil and chickpea processing company founded in 1987, and a pioneer in the organic agriculture movement.
Over the past 80 years agricultural infrastructure and markets have become highly consolidated and focused on monoculture commodities, which has reduced the diversity of agroecosystems, the quality of food, as well as the financial and ecological resilience of the food system. Mad Markets' mission is to reverse this trend by accelerating the adoption of regenerative organic agriculture across the USA.
The goal of Mad Markets is to become a go-to source of regenerative organic ingredients for a wide range of clients, from consumer packaged goods to wholesale buyers. The strategy aims to build the 'missing middle' of regenerative supply chains by investing in legacy infrastructure companies that can directly connect communities of growers and buyers. The acquisition of Timeless Seeds is a bold step toward this vision.
Anchoring Mad Markets is Terra Regenerative Capital, a public benefit investment vehicle catalyzing the adoption of climate smart agriculture in the United States. Builders Vision, an impact platform supporting people and organizations building a more humane and healthy planet, is anchoring the investment in Timeless Seeds. Together with Blueberry Capital Partners and twenty-four other mission-aligned investors, Mad Markets plans to launch an acquisition strategy for infrastructure across the country, starting with this purchase.
