GrubMarket, a leading food tech eCommerce company, today announced the acquisition of FreshGoGo, one of the largest online Asian grocery and specialty food eCommerce platforms in North America. This acquisition strengthens GrubMarket's position in the growing online grocery delivery market, further solidifying its position as a leader in the U.S. food eCommerce landscape.
Founded in 2017 in Plainview, New York, FreshGoGo has become a household name for consumers seeking authentic and fresh Asian groceries and gourmet prepared meals. Their innovative approach to online grocery shopping and food delivery has been instrumental in addressing the growing demand for Asian food products in North America. The company offers a one-stop shopping experience for an extensive selection of nearly 6,000 unique SKUs, ranging from fresh vegetables, meats, and seafood to dry goods, snacks, specialty items, and gourmet Asian dishes from top local restaurants. FreshGoGo's success is underpinned by its advanced cold chain distribution and logistics network, which includes a 50,000-square-foot central warehouse facility in New York; satellite dispatch centers in New Jersey, Boston, Washington D.C., Chicago, and Atlanta; dozens of temperature-controlled vehicles; and a vast network of over 200 pickup stations, ensuring quick and convenient delivery for all customers. Over the years, FreshGoGo has expanded its services to 25 states along the East Coast and Central U.S., catering to over 200,000 customers and fulfilling millions of orders. After the acquisition, FreshGoGo will continue to be managed by its current experienced leadership team.
As part of GrubMarket's portfolio, FreshGoGo will be able to take advantage of GrubMarket's suite of proprietary technology solutions, which includes WholesaleWare, an AI-powered ERP software-as-a-service (SaaS) platform that provides food industry wholesalers, distributors, and shippers with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics; GrubAssist, the groundbreaking enterprise AI assistant that empowers food supply chain businesses with deep insights, intelligent analysis, and automated order processing; and GrubPay, a digital payments offering designed specifically for the food supply chain industry.
