Monster to Acquire CANarchy Craft Brewery for $330M, Enter Alcoholic Beverage Market

CANarchy, a craft beer and hard seltzer maker, will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster portfolio.

CANarchy Craft Brewery Collective

CORONA, CA — Monster Beverage Corporation announced Jan. 13 that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash.

The transaction will bring the Cigar City (Jai Alai IPA and Florida Man IPA), Oskar Blues (Dale’s Pale Ale and Wild Basin Hard Seltzer), Deep Ellum (Dallas Blonde and Deep Ellum IPA), Perrin Brewing (Black Ale), Squatters (Hop Rising Double IPA and Juicy IPA) and Wasatch (Apricot Hefeweizen) brands to the Monster beverage portfolio. The transaction does not include CANarchy’s stand-alone restaurants.

The transaction is expected to close in the first calendar quarter of 2022 and is subject to customary closing conditions, including regulatory approvals. Monster’s organizational structure for its existing energy beverage business will remain unchanged. CANarchy will function independently, retaining its own organizational structure and team, led by Tony Short.

“This transaction provides us with a springboard from which to enter the alcoholic beverage sector,” said Monster’s Vice Chairman and Co-Chief Executive Officer Hilton Schlosberg. “The acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.”

“The addition of CANarchy and its brands to the Monster beverage portfolio represents an excellent opportunity to further grow our already robust product offerings,” added Monster’s Chairman and Co-Chief Executive Officer Rodney Sacks. “We are excited to build and expand upon CANarchy’s existing brands with innovative new products.”

“The team at CANarchy is thrilled to be joining Monster,” said CANarchy’s Chief Executive Officer Tony Short. “We look forward to capitalizing on the combined expertise of Monster and CANarchy to further strengthen our current alcoholic product offerings, expand our product portfolio to meet the ever-changing needs of our customers and to grow our business.”

Evercore served as financial advisor, and Jones Day served as legal advisor to Monster. Latham & Watkins served as legal advisor to CANarchy.


Based in Corona, CA, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The company’s subsidiaries develop and market energy drinks, including Monster Energy energy drinks, Monster Energy Ultra energy drinks, Java Monster non-carbonated coffee + energy drinks, Espresso Monster non-carbonated espresso + energy drinks, Monster Rehab non-carbonated tea + energy drinks, Monster Hydro non-carbonated refreshment + energy drinks, Monster HydroSport Super Fuel non-carbonated advanced hydration + energy drinks, Monster Dragon Tea non-carbonated energy teas, Muscle Monster non-carbonated energy shakes, Monster MAXX maximum strength energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Inferno thermogenic fuel high performance energy drinks, NOS energy drinks, Full Throttle energy drinks, Burn energy drinks, Samurai energy drinks, Relentless energy drinks, Mother energy drinks, Play and Power Play (stylized) energy drinks, BU energy drinks, Nalu energy drinks, BPM energy drinks, Gladiator energy drinks, Ultra Energy energy drinks, Live+ energy drinks, Predator energy drinks and Fury energy drinks.

Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing high-quality, innovative flavors to drinkers everywhere. The portfolio of craft brands includes offerings from Oskar Blues Brewery, Cigar City Brewing, Squatters Craft Beers, Wasatch Brewery, Deep Ellum Brewing Company and Perrin Brewing Company. CANarchy, a top 10 US craft brewery, provides craft beverages throughout the United States and 20 countries and U.S. territories.

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