Avery Dennison Buys CPG Pricing, Labeling Solutions Provider for $1.45B

Lobos Vestcom Acquisition Closed 960x420

GLENDALE, CA — On Aug. 31, Avery Dennison Corporation announced it completed the acquisition of Vestcom for the purchase price of $1.45 billion, subject to customary adjustments.

Vestcom, is a provider of pricing and branded labeling solutions at the shelf-edge for retailers and consumer packaged goods companies. It uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. Vestcom is now an Avery Dennison company. 

Avery Dennison Corporation is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, CA, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.

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