Nestlé to Acquire Nuun, Boosting Functional Hydration Portfolio

Nuun brands itself as the top-selling sports drink supplement brand in running, cycling, outdoor and natural foods stores.

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NestlĂ© Health Science and Nuun, a leader in functional hydration, have entered into an agreement in which NestlĂ© Health Science will acquire Nuun. The acquisition complements NestlĂ© Health Science’s existing broad portfolio of active lifestyle nutrition brands with Nuun’s range of clean, low-sugar, effervescent tablets and powders. 

“Everyday, health-conscious consumers are becoming more aware of how functional hydration products can add to their overall well-being as well as support them during exercise by replacing the minerals that the body loses. That growing awareness is reflected in the steady growth of the category,” said Greg Behar, CEO of NestlĂ© Health Science.  “Nuun is a leader in the fast-growing functional hydration category with its high-quality, clean, plant-based products.  We look forward to combining our companies’ expertise to bring Nuun to more people around the world.” 

Nuun was founded in Seattle in 2004, pioneering the separation of electrolyte replacement from carbohydrates. Its low-sugar electrolyte tablet revolutionized the sports beverage market.  It now has a broad range of effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation and overall well-being. 

“NestlĂ© Health Science and Nuun share the same philosophy: nothing is more important than health and well-being,” said Kevin Rutherford, CEO of Nuun.  “In joining NestlĂ© Health Science, Nuun will further its mission of ‘hydration that empowers the world to move more.’ The Nuun team has built an incredible business and now with the reach, expertise and capabilities of NestlĂ©, I’m confident that together we will grow even more, making people and the planet healthier.” 

The transaction is expected to close in Q3 2021.  Financial details are not being disclosed. 

NestlĂ© Health Science is a globally-managed business unit of NestlĂ©.  We are committed to redefining the management of health, offering an extensive portfolio of science-based consumer health, medical nutrition, pharmaceutical therapies, and vitamin and supplement brands. Our extensive research network provides the foundation for products that empower healthier lives through nutrition. Headquartered in Switzerland, we have more than 7,000 employees around the world, with products available in more than 140 countries. 

Seattle-based Nuun is a hydration company with a mission to empower more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy and rest. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active lifestyle consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 16-year-old Nuun is the No. 1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores.

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