
FRESNO, CA & CAMDEN, NJ — Sun-Maid Growers of California announced March 31 that it will acquire Plum Organics, a premium, organic baby food and kids snacks brand, from Campbell Soup Company. Terms of the transaction were not disclosed.
Plum offers a diverse portfolio of organic foods and snacks to meet the nutritional needs of babies, tots and kids. All of Plum’s products are certified organic and non-GMO.
Chris Foley, Campbell’s President of Meals & Beverages, said, “The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages.”
Plum Organics was founded in 2007 by a group of parents on a mission to give the very best food to their little ones. Campbell acquired Plum in 2013.
The anticipated closing date for this transaction is Spring 2021.
Founded in 1912, Sun-Maid Growers of California is a farmers’ cooperative of 750 grower families with vineyards in California’s Central Valley.