Q1 Investment in Alternative Protein Was Higher Than All of 2019

Plant-based meat sales have accelerated amid COVID-19-induced buying.

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The Good Food Institute โ€” a nonprofit that promotes plant-based alternatives to meat, dairy and eggs โ€” has published the results of its newest State of the Industry Report, and it shows continued considerable gain in the alternative proteins market.

Summarizing the reportโ€™s results, GFIโ€™s data showed that investment in alternative protein โ€” which encompasses plant-based and cell-based totaled a record $930 million in the first quarter of 2020. That exceeds $824 million in investment the segment received in all of 2019, and by 11 percent.

I Stock 1174311804iStockSo far in 2020, Impossible Foods has raised $500 million, LIVEKINDLY Co. was formed with a $200 million investment in March and cultivated meat provider Memphis Meats raised $186 million, just to name the top fundraisers, according to GFI.

In 2019, the largest single investment in this area was $300 million initial public offering raised by Impossible Foods, with Beyond Meatโ€™s $290 million close behind. Those two were by far the top fundraisers, with Nutpods in third at $33.6 million raised in 2019, followed by Alpha Foodsโ€™ $30.6 million and Ripple Foodsโ€™ $11.9 million. GFI identified five other plant-based food producers that raised between $7 million to $10 million of capital in 2019.

GFIโ€™s data said that US plant-based meat retail sales grew by 18 percent in 2019 to $939 million. The group adds that sales significantly accelerated when COVID-19-induced buying began, pointing to data that shows plant-based meat sales have significantly outperformed outstripped conventional meat since the end of February. 

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