B&G Foods Acquires Veggie Fries Maker Farmwise

New Jersey-based B&G expects to introduce new Green Giant frozen items based on products developed by Farmwise.

Full Lineup

PARSIPPANY, NJ — B&G Foods announced that, effective Wednesday, it has acquired Farmwise, the creator of Veggie Fries, Veggie Tots and Veggie Rings.

“We are excited to increase our great tasting, plant-based product offerings with the acquisition of Farmwise,” stated Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods. “Dave and Cristina Peters, the founders of Farmwise, have done a tremendous job developing delicious, plant-based products, including Veggie Fries, Veggie Tots and Veggie Rings, that both parents and children love. We look forward to further supporting the Farmwise brand in the natural channel while also introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand.”

B&G Foods funded the acquisition with cash on hand. Terms of the transaction were not disclosed.

Based in Wellesley, MA, Farmwise LLC was founded by parents Dave and Cristina Peters with a mission of developing healthier alternatives to some of America’s favorite foods without compromising on taste. Farmwise Veggie Fries, Veggie Tots and Veggie Rings are vegan, Non-GMO Project Verified and free of the top eight allergens including gluten, wheat, soy, dairy, tree nuts and peanuts. Farmwise products are found in supermarkets across the United States.

Based in Parsippany, NJ, B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G Foods’ portfolio consists of more than 50 brands, including Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria.

More in Capital Investment