Santa Ana, Calif. — Identiv, Inc, a RFID- and BLE-enabled Internet of Things (IoT) solutions, introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics.
With global wine fraud estimated to impact as much as 20% of bottles in circulation, the partnership between Identiv, ZATAP, and Genuine-Analytics AG is setting a new standard in wine authentication using wireless IoT, digital certificates, and blockchain to verify not just the bottle, but the wine inside. This solution combines NFC technology, non-invasive content testing, and blockchain-based digital identity, enabling verification of a wine’s authenticity while protecting the brand.
Klaus Simonmeyer, Vice President at Identiv, said “This is the future of wine authentication. With our NFC inlays designed specifically for the unique properties of wine bottles, Genuine-Analytics’ groundbreaking analysis of wine contents, and ZATAP’s digital twin technology, we’re able to confirm not only that a wine bottle is authentic, but so is the wine inside.”
Each company brings its specific expertise to the solution. This collaboration establishes a digital link between a physical bottle of wine, its contents, and its authenticated, digital twin hosted on an IoT-based blockchain.
The integrated solution includes:
Identiv's secure NFC inlays, powered by NTAG 424 DNA TagTamper security-certified chips from trusted IC provider NXP Semiconductors, are built to detect tampering and link each bottle to its digital identity.
Genuine-Analytics' scientific content analysis, validated against its proprietary winePROOF database.
ZATAP’s mobile interface communicates with Blockchain infrastructure, providing real-time authentication and provenance data to buyers and sellers.
To authenticate a wine bottle’s contents, Genuine-Analytics uses a microscopic laser-drilled hole to test the wine inside the bottle against its proprietary winePROOF database. Once verified, a GA Safety Tag custom-designed by Identiv is applied to reseal the bottle and provide digital proof of authenticity.
