Nestlé Rolls Out Paper-Wrapped KitKat

A pilot test will sell the candy bars in a recyclable paper packaging.

Kitkat Paper Feed5

KitKat, one of the world's most popular confectionery products, is introducing recyclable paper packaging as a pilot test for the brand.

The recyclable paper packaging will be available for a limited time for its four-finger bar in Australia, across Western Australia, South Australia and Northern Territory.

Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.

Packaging experts at NestlĂ©'s Confectionery Research and Development Center in York, U.K., adapted and tested the paper while scaling it up for use on modified high-speed flow wrapping equipment.  

"We are exploring different types of alternative packaging solutions for our confectionary products. For KitKat, the challenge was to find the right paper packaging solution with a high level of barrier properties to adequately protect the chocolate," said Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York. "We had to maintain the perfect balance between the iconic crispy wafer and smooth chocolate that people know and love, whilst at the same time ensuring the packaging is recyclable in the paper stream."

The paper packaging pilot for KitKat is another positive step in Nestle's commitment to use innovation to meet its packaging commitments. Nestlé has set a goal to reduce the use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging. Other recent innovations are Smarties, which introduced recyclable paper packaging for all its confectionery products globally in 2021 and Quality Street, which introduced recyclable paper wrappers in 2022.

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