Demand for Pouches Used in Meat Packaging to Grow 5.3% Annually, Study Says

Above-average gains will be driven by the growing preference for products that make meal preparation more convenient.

CLEVELAND, Feb. 27, 2017 (PRNewswire) — Demand for pouches used in meat packaging is forecast to climb 5.3 percent per year to $220 million in 2021, with unit gains expected to advance 3 percent per year to 1.6 billion units. Above-average gains will be driven by the growing preference for products that make meal preparation more convenient. These and other trends are presented in Meat Packaging Market in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Stand-up pouches are well-positioned for growth in the frozen meat and jerky sectors while retort pouches will continue to see more use in the packaging of processed meat. However, many conversions have already occurred, mitigating gains somewhat going forward.

According to analyst Katie Wieser, "Pouches have a number of advantages and disadvantages that impact their position in meat packaging." For processed meats, the ability to be easily displayed is a key benefit, resulting in greater use of stand-up and peggable formats and high-quality printing. Additionally, the ability to integrate value-added features has allowed pouches to gain share in all major markets for meat packaging.

However, cost and slower production speeds will limit gains for many processed meat applications. Furthermore, the packaging of ready-to-eat meat products in pouches is not feasible in many cases due to the fact that these often must remain upright in their packages.

More information about the study is available at

About The Freedonia Group

The Freedonia Group, a division of, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Packaging studies can be purchased at and are also available on and

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