Chobani LLC has announced the appointment of Jai Kibe as chief marketing officer, effective Nov. 4.
Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands and report to President and COO Kevin Burns. He will focus on expanding growth segments, driving marketing innovations, developing next-generation analytics and consumer insights capabilities, enhancing digital first consumer and customer engagement, and creating dynamic activations and partnerships.
A veteran marketing professional with over 23 years of experience working across numerous global companies, Kibe has held senior marketing roles at Gartner, SC Johnson, the Coca-Cola Company, among others. Kibe has transformed both iconic as well as challenger brands, delivering sustained profitable growth and strengthening brand equity.
Kibe earned his MBA in Marketing from Pepperdine University and is currently further enhancing his expertise in digital programming and automation through ongoing education at Northwestern University's Kellogg School of Management.
