TORONTO, Canada — Food safety technology company Agri-Neo has announced the launch of its Neo-Pure Trustmark logo, which will be introduced in partnership with food ingredients processing company Red River Commodities. Red River Commodities will use the Neo-Pure Trustmark on its Red River Pure brand of ready-to-eat seeds to highlight its brand’s focus on food safety and demonstrate its continued commitment to providing products with the highest safety and quality standards. The partnership with Red River Commodities will be one of first partnerships with food brands that will utilize the Neo-Pure Trustmark as a universally-recognized logo to assure partners that their products have gone through the highest food safety standards.
“Our strict quality control and food safety systems monitor every step of our process,“ said Josh Albrecht, Sales & Marketing Manager at Red River Commodities. “The Neo-Pure Trustmark on our Red River Pure product brand packaging will demonstrate to our customers that we are utilizing best-in-class pasteurization technology.”
“Neo-Pure is the only organic, non-thermal pasteurization that can provide a validated kill step of pathogens without compromising food quality,” said Matthew You, Sr. Marketing Manager at Agri-Neo. “Neo-Pure has been a key differentiator for our partners, and we wanted to create a Trustmark that would deliver another value-add for their brands.”
The Neo-Pure pasteurization process eliminates pathogens such as Salmonella, E. coli and Listeria. Since it does not use steam, chemical gas or irradiation, it preserves the natural taste, smell, texture and nutrition of the food. The U.S. Food and Drug Administration, U.S. Environmental Protection Agency and Health Canada have approved Neo-Pure as a processing aid, so labeling is not required. It is certified organic to the standards of the U.S. National Organic Program and Canada Organic Regime. It also meets Kosher and Halal guidelines.
