Bonkers over Broccoli

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

Nov 7th, 2013

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils, whose previous clients include Coca-Cola and General Mills, to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

FoodChain ID Acquires French Tech Provider Nutraveris

Nutraveris helps manufacturers and marketers more efficiently create and launch dietary supplements through its AI-based platforms.

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USDA: Regulations Research Aiding Low-Moisture Food Safety

The USDA shares how its five-year research project has helped ensure the safety of low-moisture food products like nuts, spices, pet food and cereals.

USDA Posts 2020 Dietary Guidelines Final Report

The new scientific report and public comments will inform upcoming dietary guidelines for Americans.

Burger King Alters Cows' Diet to Curb Emissions

The company believes that by tweaking their diet, it can reduce a cows' daily methane emissions by about 33%.

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Study: Most Avocado Oil Rancid or Adulterated

More than 80% of avocado oil sold in the U.S. is of poor quality, mislabeled or adulterated with other oils.

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Calorie Control Council Responds to Sugar Association

See what the CCC had to say about The Sugar Association's FDA petition.

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Court Rejects EPA-Approved Herbicide

Dicamba is used on tens of millions of acres of soybeans and cotton nationwide.

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Sugar Association Wants Sweetener Labeling Overhaul

The group is asking the FDA to change requirements for low- and no-calorie sweeteners to boost transparency and "end misleading practices."

Pictured: Lunch

An Ode to Mac and Cheese

Processed cheese solved an age-old problem. Now, Kraft sells 7 million boxes per week.

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Hershey Invests Further in Direct Cocoa Sourcing

The chocolate-maker is expanding its Cocoa For Good program, committing to 100 percent direct-sourced cocoa in high-risk areas by 2025.

Ingredion Inks SoCal Distribution Deal with Batory Foods

Batory Foods will become the authorized licensed distributor of the Ingredion's ingredient solutions in Southern California.

FDA Allowing Ingredient Swaps Without Label Changes

The agency said the change is due to the scarcity of certain ingredients amid the COVID-19 pandemic.