Bonkers over Broccoli

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

Nov 7th, 2013

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils, whose previous clients include Coca-Cola and General Mills, to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

Today in Manufacturing Podcast

Today in Manufacturing Podcast

Today in Manufacturing has a new podcast brought to you by the editors of Industrial Media. In each episode, we discuss the five biggest stories in manufacturing, and the implications they have on the industry moving forward.

I Stock 1018979638

Two Customers Sue Subway Over Tuna Fraud

The customers, both from the San Francisco area, allege that the ingredient in question is "anything but tuna."

I Stock 1190554107

US Ag Secretary Signs MoU on Animal Biotechnology

It outlines responsibilities over the regulation of certain animals developed using genetic engineering that are intended for agricultural purposes.

Infographic: The Pros and Cons of Various Food Processing Technologies

Food manufacturers are combatting increased demands and concerns about food safety with innovative tools to meet high standards. See some of the latest here.

Cucumber Citrón cannabis-infused beverage produced by Los Angeles company Calexo.

Michigan Agency Releases Guidance for THC-Infused Beverages

Dispensaries could begin selling beverages later this year.

I Stock 146790009 (1)

Ag Secretary Proposes Moving Food Animal GMO Regulation to USDA

"If we do not put these safe biotechnology advances to work here at home, our competitors in other nations will," Sonny Perdue said Monday.

I Stock 856508492

FDA Approves GMO Pork for Food & Medicine

It's the first intentional genomic alteration in an animal that the FDA has approved for both human food consumption and as a source for potential therapeutic uses.

Mexico Ag Department Proposes 2024 Ban on Roundup Ingredient

The rules were praised by environmentalists and organic producers who have complained of pesticide contamination, but drew criticism from many farmers.

I Stock 637017084

It's Time to Take Fish Out of Fish Feed

Fish farming is the world’s fastest-growing food production sector, but the key ingredients in commercial fish feed come from an unsustainable source.

Food engineers in Brazil and France developed gels based on modified starch for use as 'ink' to make foods and novel materials by additive manufacturing.

Engineers Create Ingredients to 3D Print Food

In the near future, it will be possible to produce food with personalized shapes, textures, flavors and colors.

I Stock 1213293784 (1)

Pending Regulatory Developments for Food Innovators: Microorganisms, Cell Cultures and COVID's Impact

As demands brought on by the pandemic persist into 2021, it also creates a major opportunity for food innovators. Here's a look at what to expect.

I Stock 498834666

FDA Implores Manufacturers to Clearly List Sesame Use on Labels

The agency said its studies indicate some allergic reactions may be caused by products with undeclared sesame.