Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils, whose previous clients include Coca-Cola and General Mills, to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.
Bonkers over Broccoli
Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.
Nov 7th, 2013
