Bonkers over Broccoli

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

Nov 7th, 2013

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils, whose previous clients include Coca-Cola and General Mills, to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

Pictured: Lunch

An Ode to Mac and Cheese

Processed cheese solved an age-old problem. Now, Kraft sells 7 million boxes per week.

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Hershey Invests Further in Direct Cocoa Sourcing

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Ingredion Inks SoCal Distribution Deal with Batory Foods

Batory Foods will become the authorized licensed distributor of the Ingredion's ingredient solutions in Southern California.

FDA Allowing Ingredient Swaps Without Label Changes

The agency said the change is due to the scarcity of certain ingredients amid the COVID-19 pandemic.

A lorry drives along a country road that between a flowering rape field and a freshly tilled field in Pattensen, Germany on April 28.

EU Aims to Cut Pesticides, Lift Organic Farming

The EU's executive arm wants to halve the use of chemical pesticides by 2030.

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New Way to Identify Ancient Beer

The beverage has prehistoric roots.

An avocado in Cranfield University's Plant Science Laboratory, Cranfield, U.K.

New Test Could Guarantee the Perfect Avocado

Lasers and vibrations can reliably assess fruits' ripeness.

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Natural Preserving Food With Gas: What to Know

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EPA Allows Cancer-Linked Pesticide

The move was widely praised by farmers, who view the weedkiller as a new tool in an ever-increasing battle with “super weeds.”

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NV Distilleries Turning Hooch into Sanitizer

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Bioengineered Food

Enforcement Update for Bioengineered Food Standard

The USDA's Agriculture Marketing Service will enforce compliance with the National Bioengineered Food Disclosure Standard beginning on Jan. 1, 2022.

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USDA Expands Definition for “Healthy” Label

USDA is now allowing the same uses of the "healthy" claim for meat and poultry as currently allowed for other food products.