Canadian biotech company Genecis Bioindustries on Wednesday announced the launch of Mad Coffee — a new consumer product that creates "barista-quality" iced coffee within seconds.
Genecis officials said that the product blends artisanal coffee with its LyoExtract technology in "MadCups," a compostable individual serving that dissolves in water or milk in three seconds with no machines, filters or other equipment or preparation required.
LyoExtract, the company said, enables its freshly brewed coffee to be instantly flash-frozen into dissolvable crystals that maintain the coffee's flavors.
“With Mad Coffee, we’re able to blend the core needs of our customers — those seeking bold flavor and aroma, convenience, and affordability — with advancements in technology in the coffee space," Luna Yu, the brand's founder and CEO, said in a statement. “Building on the success of Mad Tea, Mad Coffee reflects our continued commitment to elevating moments in our daily routines, making it easier than ever to enjoy premium, café-quality coffee on the go.”
The product is currently available on the company's website and will roll out later this month at Sprouts Farmers Market locations.
