J&J Snack Foods
Snack foods company J&J announced Thursday that it has developed a new recipe for its "Superpretzel" brand of soft pretzels that resulted in a softer texture and "a richer, more robust flavor."
The company also overhauled the packaging for the more than 50-year-old product.
"We listened to our customers and made small but meaningful recipe updates to enhance the product while keeping the signature twist, convenience and vegan-friendly recipe our fans love," J&J Snack Foods Chief Marketing Officer Lynwood Mallard said in a statement.
The company said the new recipe is currently rolling out to grocery shelves and will expand to more locations "throughout the spring."
