
Boursin Cheese on Tuesday announced the launch of "Boursin Crumbles," a resealable pack of cheese crumbles designed to be added to meals.
The brand — part of Bel Brands USA — said the announcement marks its first new product launch in four years.
The crumbles, made in "Garlic & Fine Herbs" and "Caramelized Onion & Herbs" varieties, are available at Publix, Albertsons, Sprouts, Hannaford and other retail outlets at an MSRP of $5.99.
"Whether entertaining for a large group or cooking for one, Boursin Crumbles will empower people to effortlessly elevate their meals—bringing the distinct flavor and texture of Boursin to any recipe with a simple sprinkle," Katie Herrmann, Boursin brand director, said in a statement.